Prime Video x The Peripheral

NYCC 2022 // New York City, NY

Over 100 creators journeyed to 2030 for the Prime Video experience introducing the new series The Peripheral. Upon entry at Chelsea Factory the guests were fully immersed in Clanton, the fictional town in the series. The historical Chelsea Factory transformed into two worlds, Jimmy's Bar and the elusive airstream immersing them into the series. To incentivize content creation and social activity inside the event, there was a gamified component that rewarded attendees who choose to participate. Upon completion of the game guests received a Sonos Roam for their participation. Creators fully enjoyed the pop-up Jimmy's Bar with bites and themed cocktails while playing pool & darts and listening to Mei Kwok (@iamamayzing) spin beats.