Prime Video x Lord of The Rings

SDCC 2022 // San Diego, CA

Lord of The Rings superfans rejoiced at San Diego Comic Con 2022 where they were treated to exclusive reveals and surprises. For one of their biggest upcoming titles, Lord of The Rings: The Rings of Power, Prime Video enlisted Cat/Alina Productions to curate an influencer experience at Venue 808 in downtown San Diego. Upon arrival guests were greeted to an oversized 20ft photo op that absorbed them into a Middle Earth experience. A towering series title treatment soared above the forest as professional photographers were on hand to capture the scene for all attendees to share on their channels. An oversized Charcuterie board nestled into what looked like a scene plucked from the series complete with farmers market vegetables, seasonal mushroom & quail bruschetta, meats & cheese. The following day the event space was repurposed to house hundreds of Lord of The Rings fans in what was dubbed a “Middle Earth Moot” hosted by Prime Video and TheOneRing.net. The entire cast was on-hand to sign posters for 75 lucky guests while drinks and canapés were passed.