Netflix The Life List Pop-Up

Union Square // Manhattan, NY

“Life’s calling. Will you answer?” The Life List  Pop-Up, a bold, reflective experience in the heart of Union Square that encouraged New Yorkers to pause, reflect, and reconnect with themselves and with each other. At the center of the activation were three phone booths, each a mini time capsule designed to spark conversation: one invited you to call your mom, another to break up with your dusty boyfriend, and a third to leave a message for your future self, set to be delivered one year later. Before opening to the public, the activation made its debut at the exclusive premiere at the Paris Theater. Lead actress Sofia Carson was the first to step inside the experience, joining cast and VIPs in recording heartfelt messages, posing beneath glowing neon paper blooms, and signing the communal Life List affirmation wall.

With thousands of hand-folded petals, glowing marquee prompts, and a photo wall counting down to Sofia’s big debut, every detail was crafted to create connection, spark emotion, and inspire share-worthy moments. Because when it comes to chasing your dreams, sometimes all it takes is one call.