The Owala: A Thirst of Its Kind

Pearl Park // San Antonio, TX

The Owala®: A Thirst of Its Kind product launch in San Antonio’s historic Pearl Park was a record-breaking success, drawing over 5,000 attendees and generating massive social buzz. At the heart of the event was an impressive 16-foot-tall installation, hidden behind branded curtains and countdown clocks that built anticipation. When the clocks ticked down to zero, a kabuki drop revealed two towering 15-foot replicas of the new Owala® FreeSip® Sway and FreeSip® Tumbler, along with oversized half-bottle displays, giving the captivated crowd an up-close look at the brand's patented FreeSip® technology. With the promise that the first 1,000 attendees would receive a free Owala® product, 5,000 fans lined up as early as the night before—some even cutting vacations short or flying cross-country to attend. 

Brand staff kept the energy high with giveaways, games, and refreshments, while the event space offered ample UGC photo moments with larger-than-life branded elements, including 8-foot-tall product panels, 6-foot-tall display shelves, the official Owala van, and a branded backdrop for consumers to strike the perfect pose with their new Owala® products.