Route x Plumcot Farm

Pop-up Experience // Malibu, CA

We discovered the charming Plumcot Farm in Malibu where we concepted activities that allowed guests to discover new brands that Route has partnered with while incorporating those brands seamlessly into the activations. We had an “infuse your own olive oil” station using Pineapple Collaborative oils and herbs from the farm. A create-your-own flower bomb station and a tea bag making station with local herbalist Resonating Earth. Each station allowed the guests to create, take and route an item to a loved one. Food from Common Table Creative sourced ingredients directly from Plumcot while Mama’s Medicine whipped up drinks with brands Sunwink, Good Clean Wine and Amass.