Savage X Fenty at Nordstrom

Westfield Century City // Los Angeles, CA

In a dual celebration that marked the debut of their Lavish Lace lingerie collection and their first retail partnership with Nordstrom, Savage X Fenty invited influencers, press, fans, and VICs of both brands to sample the new collection in both an experiential shop-in-shop and upscale cocktail party. Stunning photo backdrops and eye-catching product displays inside Nordstrom at the Westfield Century City Mall made for a whimsical setting that truly came alive with the special appearance of Savage X Fenty founder and global superstar Rihanna. After a rapturous meet-and-greet with fans, Rihanna and ‘Savage friends’ were ushered up to Westfield’s open air cabana for an all-night party in the “Lavish Garden,” a vibrant installation crafted to highlight the exclusive lace fabric featured in the new collection. With a number of branding touchpoints and unique, immersive photo ops, guests found themselves fully immersed in Savage and Nordstrom’s new partnership and all the lavish possibilities ahead.