Savage X Fenty

Game Day Xperience

Super Bowl // Los Angeles, CA

Rihanna’s Savage X Fenty dropped a limited-edition collection of football-inspired fashion styles ahead of her highly-anticipated Super Bowl performance. To build hype around this epic moment we teamed up with Savage X Fenty to create an immersive pop-up retail experience for their Game Day collection. 

The collection’s launch was celebrated with an invitation-only event hosted at the pop-up prior to the public grand opening. All guests “took to the field” to experience the latest collection while evoking that All-American football feel with turfed walls, goal post photo op, and custom-branded footballs.