Sephora Hairlines

Burbank and Sonoma, CA

Sephora took style to new heights with their Sephora Hairlines experience, a first-class getaway for an exclusive group of beauty and hairstyle content creators that delivered high-class treatment with sky-high glamour. Sephora rebranded a private hangar and reskinned a jet to create the one-of-a-kind Sephora Hairlines that chartered guests on a first-class flight from Burbank to Napa Valley. When guests arrived at the hangar, they were treated to a pre-departure prep session featuring products from Sephora’s hairstyling partners. Once onboard, passengers were welcomed with custom first-class kits featuring branded items. Once in Napa, guests were shuttled in branded vans from the airport to Auberge du Soleil, a five-star resort with an incredible vista of neighboring vineyards. Each guest received a Sephora Hairlines welcome tote stuffed with styling products as part of their luxury accommodations.  

At the Hotel, Guests could choose from a menu of style treatments designed to make their hair look shiny, chic, and glamorous. Feeling refreshed and looking flawless, creators were then chauffeured to Chandon, making for picturesque content capture, followed by a chef-curated dinner. The next morning, guests were invited to refresh their mind-body-souls in a yoga and sound bath and refresh their hair with more products. A catered breakfast was then served before guests were then shuttled back to the airport to fly the glamorous skies with Sephora Hairlines once more.