Everlane Flagship Immersive Experience

Venice // Los Angeles, CA

To launch its Clean Luxury. Better for You. campaign, Everlane transformed its Abbot Kinney flagship into an immersive retail experience. A nine-foot sculptural hill, visible from the storefront, invited guests inside where clean lines and earthy textures set a tone of minimalism and mood. 

Inside, abstracted campaign elements shaped spatial pathways guiding visitors through curated collections and toward the installation centerpiece. Every detail—from the path beneath guests’ feet to sustainability-minded materials—reflected Everlane’s evolution toward premium design and conscious fashion.

The installation, which also included an external 3D mural, served as more than a campaign extension; it signaled a bold new chapter for Everlane, rooted in sustainability, intentional design, and inspiration for the future of retail.