New Balance Abbot Kinney Pop-up

Venice // Los Angeles, CA

New Balance tapped us to transform a blank white storefront on Abbot Kinney into an immersive runner’s playground. Track-lined floors, wall-to-wall graphics, and a custom shoe wall turned the space into a content-friendly hub for the LA running community. 

The activation featured community runs, shoe demos, athlete meet & greets, recovery stations, DJs, and giveaways — creating a fully engaged environment that felt true to the New Balance universe. Over the weekend, Abbot Kinney stayed buzzing as LA run crews and locals connected, trained, and celebrated together. A high-impact pop-up that drove brand awareness, fostered community, and proved the power of IRL experiences.