Prime Video Étoile International Creators Trip

Manhattan, NY // Paris, FR

To celebrate the premiere of Étoile, Prime Video invited creators from New York and Paris to participate in a Transatlantic Swap—a fête that mirrored the show’s dual-city narrative. Five Paris-based creators touched down in New York, while six NYC creators immersed themselves in Paris—each leg timed to align with local premiere events and ballet-themed experiences. To guide their journey, we planned curated experiences that blended glamour, culture, and movement: from ballet classes and immersive workshops to star-studded red carpets.

Participation from brand partners was strong. From complimentary La Compagnie all-business class flights to pre-seeded Delsey luggage with custom Étoile tags, every detail was thoughtfully crafted. Hotel rooms were styled with closets filled with balletcore edits from Shopbop, Repetto dance products, Chandon sparkling wine, and Hastens travel items, all housed in embroidered Rive Droite bags. 

While EU creators indulged in classic NYC treats, their American counterparts received Parisian essentials. Experiences included not only premieres but also the Nexxus x Etoile hair styling lounge, ballet classes, and a night at the Paris Opera.