Owala Birthday Beach Bash 

Atlanta, GA

Celebrating their 6th anniversary with the launch of the Birthday Beach Bash Collection, Owala transformed an industrial venue in Atlanta into a multi-sensory boardwalk experience. The installation featured tens of thousands of pounds of imported sand to construct the interactive Owala Sandbox, anchored by large-scale custom fabrications including giant water bottle installations, lifesize palm tree cutouts, carnival game booths, and a detailed sand sculpture showcasing the new Sun-Day Collapsible Tote.

The public pop-up welcomed thousands of consumers to play games, win prizes, and shop the latest in Owala products and styles. Scenic elements such as blue-sky vinyl walls, beachfront signage, and ambient ocean sounds mixed with summer tracks converted the concrete and cinderblock foundation into an immersive coastal oasis.