My Sephora Storefront Launch

Nya Studio // Los Angeles, CA

Sephora launched My Sephora Storefront—its new creator-powered affiliate platform—with a one-night experience that brought the digital beauty ecosystem to life. Immersive pods customized by leading beauty creators highlighted the diversity of Sephora’s creator community, while an Infinity Mirror Room and other environment builds blurred the line between screen and reality. Each pod doubled as both a storytelling platform and a high-impact content capture moment, showcasing creator picks through a fusion of tech, creativity, and beauty.

Interactive gifting stations allowed guests to “shop” a live storefront and build curated product bags in real time, while a digital catwalk moment spotlighted each attendee by name. On-site sign-up stations enabled creators to join the platform instantly, reinforcing the event’s creator-first mission. The night culminated in a fireside conversation featuring Sephora U.S. CMO Zena Arnold and top creators, followed by live performances and a high-energy celebration marking the official debut of the platform.