Ray-Ban Clubhouse with A$AP Rocky at Art Basel 

Art Basel// Miami, FL

At Art Basel Miami Beach, Ray-Ban transformed the historic Carl Fisher Clubhouse in Miami Beach into a multi-day immersive destination curated by multi-hyphenate artist and the brand’s first Creative Director, A$AP Rocky. The Ray-Ban Clubhouse blended art, culture, and experiential design to reimagine the future of eyewear through bold spatial storytelling, nostalgic references, and surreal visual moments. More than an installation, the space functioned as a cultural hub, culminating in one of the most sought-after VIP events of the week, featuring live DJ sets, celebrity appearances—including Rihanna—and interactive photo opportunities showcasing reinterpreted Wayfarer styles. Every detail, from furniture and florals to branded takeaways, was intentionally curated to reflect the A$AP Rocky x Ray-Ban creative vision, delivering a layered, high-impact environment that merged heritage with forward-looking luxury.