Prime Video x The Summer I Turned Pretty

Series Premiere // Montauk, NY

For the launch of Prime Video’s The Summer I Turned Pretty we tapped into that inner teenage nostalgia of friendship, love and heartfelt memories to bring this event to life.. The event design was inspired by key moments from the show while our location was anchored at The Surf Lodge in Montauk, NY.  We crafted a life-size  sand castle that was a replica of the house in the show and served as the entry moment for guests to enjoy. A flower clip bar provided a “pretty moment” and our swing photo op against the shores of Fort Pond Road served as a sunset photo moment no one could deny. The night culminated with a screening on a custom fabricated Sailboat as the sun went into the sea. Florals coated the event space adding all the beauty one would expect from the show. The dance party started when socialite DJ Alexandra Richards spun for the crowd. The night kept going inside with our “pool” projection where young Hamptonites appeared to be kicking loose underwater. No party is complete without drinks, a raw seafood boat (literally on a boat) and gift bags provided by The Summer I Turned Pretty brand partners CocoKind and Moroccan Hair Oil.