Prime Video The Summer I Turned Pretty Trailer Release Party

Central Park // Manhattan, NY

To build anticipation for the final season of The Summer I Turned Pretty, Prime Video hosted a 250-guest party that reimagined the series’ Cousins Beach setting to showcase the series trailer launch and give creators the opportunity to meet and greet the cast on a party setting.

Held at Central Park Boathouse, the event featured coastal-inspired décor with hydrangeas, citrus accents, and summer florals. Guests enjoyed seaside-inspired canapés, seasonal cocktails, and multiple photo moments, including a branded newsstand stocked with zines, books, and curated partner gift bags.

Interactive experiences deepened engagement: rotary phones inspired by the series’ sibling rivalry captured guest messages, while DJ Tiana’s curated playlists—developed in partnership with Amazon Music—kept energy high throughout the night. Cast members and creator Jenny Han joined tastemakers and press, ensuring high-impact coverage.

Blending immersive design, interactive storytelling, and strong content capture, the event served as both a farewell celebration and a cultural kick-off to the summer season.